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Project Techniques Logo :: Project Management & Business Consulting
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Sector: Technology
Skill: Supply Chain/ Fulfilment
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Betfair - Web Content Improvement

Project Techniques were appointed to manage the process of improving sports-related content on Betfair's website and thereby retain existing customers and attract new customers by adding value to their betting experience.

Project Techniques reviewed over 140 websites of leading fixed odds bookmakers, across the world and examined ranges of sports content information that is produced by a variety of specialised firms. We were responsible for drawing up a list of the best bookmakers' sites, of pinpointing elements of sports content and for developing a strategy that would provide Betfair with a competitive advantage.

We examined initial research that showed many customers would value improved levels of information as this would help them make better betting decisions. We helped to pinpoint the key elements of information that customers wanted, reviewed major competitors' offerings and identified specialist companies that could provide the information. We then invited proposals from leading specialist companies that set out the types of information and the speeds and costs associated with providing this information.

Project Techniques then developed a short list of suppliers, budget costs and a timetable that showed how incremental gains could be delivered. We presented this to Betfair's management to take forwards. Project Techniques delivered results on time and within budget. The time and focus we were able to bring to bear, coupled with our analytical ability resulted in Betfair's management having an effective solution that is capable of being put into effect rapidly.

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Grey Pixel   Betfair is a major on-line betting firm and the market leader, worldwide, in betting exchanges with a substantial customer base in Europe, Middle East and throughout the Asia- Pacific region. Its customers range from small, ad-hoc punters, through to major betting syndicates each able to offer odds and accept bets on a wide range of sports activities and other events.
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© Copyright 2005 Project Techniques Limited. All rights reserved.
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