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Cisco - Data Standards Development

Cisco's European marketing organisation approached Project Techniques to work with the company in developing pan-European data standards. The development of these standards has enabled Cisco to exchange, consolidate, share, analyse and exploit data across Europe and apply its skills in the data standards field.

Cisco has grown by providing market-leading end-to-end networking solutions that customers use to build a unified information infrastructure of their own, or to connect to someone else's network.

An end-to-end networking solution is one that provides a common architecture that delivers consistent network services to all users. The broader the range of network services, the more capabilities a network can provide to users connected to it.

As the company matured, however, the opportunity for its regional business units to work successfully together in the marketing and communications arena increased, especially in a European context. It is in this arena that Project Techniques took a prominent role in establishing Cisco's European standards.

A data model and dictionary were developed by Project Techniques to accommodate all the regional and local differences, while meeting the needs for exchanging and consolidating data at a European level.

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Grey Pixel   Cisco is the world leader in networking for the internet. Its rapid growth in a huge market was achieved quickly by establishing largely autonomous business units throughout the world and allowing them the versatility to move quickly and exploit exciting opportunities in the marketplace.
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